Thursday 10 March 2016

OUGD505 - Studio Brief 2 - Survey Results

After having the initial project proposal I found people's views on animal cruelty in farming really interesting so I decided to take it a bit further and do a complete survey to try and figure out people's views.

What words come to mind when you think of a farm?

Animals, fences, tractors
3/8/2016 8:19 PM View respondent's answers
Process, produce,
3/8/2016 7:04 AM View respondent's answers
animals, mud
3/7/2016 11:04 PM View respondent's answers
fresh, open, traditional, mucky
3/7/2016 7:05 PM View respondent's answers
No idea
3/7/2016 5:05 PM View respondent's answers
Cow and chicken
3/7/2016 11:18 AM View respondent's answers
animals, mud, dirt, tractor
3/7/2016 8:45 AM View respondent's answers
Animals, food, muck, pitchfork
3/7/2016 1:22 AM View respondent's answers
Milking cows
3/6/2016 11:37 PM View respondent's answers
Fresh produce
3/6/2016 10:29 PM View respondent's answers
Animals
3/6/2016 10:18 PM View respondent's answers
Cruelty, small confined spaces, abuse.
3/6/2016 9:26 PM View respondent's answers
Hard, agriculture, simple, livestock
3/6/2016 8:45 PM View respondent's answers
barn, smells, farmer, tractor, produce
3/6/2016 8:17 PM View respondent's answers
animals, mud, dirt, tractor
3/6/2016 7:56 PM View respondent's answers
Animals
3/6/2016 7:54 PM View respondent's answers
Animals, green, smell
3/6/2016 7:51 PM View respondent's answers
Dairy, sheep, cow, tractor, produce
3/6/2016 7:02 PM View respondent's answers
Cows
3/6/2016 6:58 PM View respondent's answers
Produce, use of land, crops, tractors
3/6/2016 6:57 PM View respondent's answers
Chickens, grass, cow poo, green, rickety buildings, tractors, ponds
3/6/2016 6:48 PM View respondent's answers




The two other responses stated that they don't buy eggs.


Other Responses:
More than I'd like to know
3/8/2016 7:04 AM View respondent's answers
A considerable amount.
3/7/2016 1:22 AM View respondent's answers


Is the subject of cruelty in farming “taboo” in today’s society? If so why do you think it is not talked about very often?

Yes people get offended by me just mentioning that I don't eat meat, if I were to actually discuss my views I'd be labelled as preachy and rude so I don't dare bring it up
3/8/2016 8:19 PM View respondent's answers
Presumably because we're all complicit by consumption
3/8/2016 7:04 AM View respondent's answers
no - it is not taboo.
3/7/2016 11:04 PM View respondent's answers
I think people either don't have time to worry or just want to avoid feeling guilty for consuming animal products, or they literally just don't care about the well being of other creatures.
3/7/2016 7:05 PM View respondent's answers
Who wants to talk about it?
3/7/2016 5:05 PM View respondent's answers
Money shuts people up
3/7/2016 11:18 AM View respondent's answers
People think they have a right to eat meat and use animals for their ease of life
3/7/2016 8:45 AM View respondent's answers
No, people just choose to ignore it because they are ignorant and have "more important" things to worry about such as Instagramming themselves in Nando's.
3/7/2016 1:22 AM View respondent's answers
Lack of knowledge
3/6/2016 11:37 PM View respondent's answers
Not enough people care strongly enough
3/6/2016 10:29 PM View respondent's answers
Because people would rather not know what they are doing I guess.
3/6/2016 10:18 PM View respondent's answers
Because people don't want to come to terms with how animals may be abused during the process, we are very disconnected in the mind from our food sources.
3/6/2016 9:26 PM View respondent's answers
"Cruelty" in farming seems to be a necessity due high populations, I dont think the subject is taboo, more that people are apathetic in general so they don't talk about anything...
3/6/2016 8:45 PM View respondent's answers
Yes because people dont want to think about it - it is seen as normal to eat meat/dairy/eggs. To oppose it is deemed as an unpopular "opinion"
3/6/2016 8:17 PM View respondent's answers
People think they have a right to eat meat and use animals for their ease of life
3/6/2016 7:56 PM View respondent's answers
Because it is uncomfortable
3/6/2016 7:54 PM View respondent's answers
So it can be ignored.
3/6/2016 7:51 PM View respondent's answers
It's not talked about because people don't want to pay more for their food, or change their eating habits. Today's society revolves too heavily around the money and not how healthy they are or how well animals are treated.
3/6/2016 7:02 PM View respondent's answers
because when people try to talk about cruelty in farming theyre made fun of. For example, the "how do you know someone is vegan" joke. trying to change someones dietary choices through education is considered invasive and judgmental when it should be a welcome and open discussion.
3/6/2016 6:58 PM View respondent's answers
I think people don't like to talk/think about it because they're happy with the way they live. If someone is comfortable wearing clothes produced in a sweatshop then they are comfortable with cruelty in farming.
3/6/2016 6:57 PM View respondent's answers
I think a little bit yeah, meat eaters don't like to know or just aren't interested in where they get there meat from sometimes, and with the stereotype vegetarian or vegan they'd rather not get into conversation about it. Also I think we know what happens to our animal products roughly, but just don't want to know all the details because we like what we eat and probably wouldn't change if we did.
3/6/2016 6:48 PM View respondent's answers



If you have any other comments about animal cruelty and or farming methods concerning the meat and dairy industry please write it below.


I really want to go vegan but I'm going to have to wait until I leave home as my parents have made it clear they would be very upset
3/8/2016 8:19 PM View respondent's answers
Transportation of animals long distances is something that concerns me.
3/7/2016 11:04 PM View respondent's answers
I think that methods were kinder in other times, and we industrialised and depersonalised and thought about profit and output and forgot about kindness and quality.
3/7/2016 8:45 AM View respondent's answers
I feel sorry for the animals only purpose being to feed us, but bacon pancaaakes, makin bacon pancaaaakes.
3/7/2016 1:22 AM View respondent's answers
dont like intensive cruel farming
3/6/2016 11:37 PM View respondent's answers
I think that methods were kinder in other times, and we industrialised and depersonalised and thought about profit and output and forgot about kindness and quality.
3/6/2016 7:56 PM View respondent's answers
This issue goes extremely deep and I feel like animal cruelty is only one of many reasons that traditional farming methods are outdated. For example, the environmental impact that keeping livestock causes - methane production etc.
3/6/2016 6:57 PM View respondent's answers
I think farming methods should definitely be improved, and it is an issue, but at the same time i won't stop eating meat or dairy because they're bad
3/6/2016 6:48 PM View respondent's answers


I wish that I had got some more results for this survey but as a whole I'm really interested by what people have said. Especially for the more in depth questions where it required people to type. People seem to have this view of farms as these idyllic places where animals live and don't really know the reality of it. I also found it quite interesting how mixed some of the answers were, for example with the local/organic produce question, there was a mix. If students answered this I can understand the reasoning behind buying cheaper produce. Perhaps I should have asked the age range and gender of people answering so I knew who to aim a campaign at. 

Also the views of why people believe the subject is taboo is really interesting as well. It helps me gage what the general consensus is. I will have a thorough read through of this and try and make sense of how I can create a campaign to possibly help change people's minds.



Thursday 3 March 2016

OUGD505 - Studio Brief 2 - Animal Cruelty charities



While researching further into current campaigns about animal cruelty in farming I came across this page full of relevant charities. These charities are a lot less known that others like Peta so maybe I could support one of them through a design campaign to get their name out there.

http://www.animalcharityevaluators.org/recommendations/top-charities/