OUGD604 - Brief Plans - Star Pack Awards

After developing packaging for my final brief last year I decided that I wanted this to be my focus for my final year. I really enjoy creating friendly and approachable food packaging solutions and I am even focusing my dissertation on packaging this year. 

So I took a look at Star Pack's awards briefs from last year to get an idea for what kind of briefs they could present his year. The one that struck me was to create packaging using corrugated board. I really liked this brief because I thought that it would allow a lot of experimentation using the raw feel of corrugated board, creating quite a rustic feel to a product. 

Board of other materials? Try using corrugated!Sponsored by DS Smith PackagingEither: Using corrugated board, develop a piece of packaging as an alternative to any existing packaging made with other materials;
Or: Using corrugated board, design a non-packaging product, currently made from other materials, such as plastics, metals, wood or composites.
The Prize 1st prize £500, 2nd prize £250, 3rd prize £125

For this particular brief you would have to find a product to design the packaging around, making it a brief that could fit any situation.

 Winning Entries:

Looking at the winning entries I see that in most cases the actual design on the packaging wasn't commended that much. It is more about how effective the corrugated cardboard solution was. For the 1st place design (above) this was the judges comments "Interesting take on the use of corrugated, great attention to detail and finish to the board. Really good!"
So I think for the entries you have to have a specific target market to aim the packaging at as well as a lot of thought into how the product reacts with the packaging.