For the campaign itself I wanted to do something that wasn’t just digital to include the older part of the target market who aren’t that tech savvy. I feel that if fans could find something in the real world and then take pictures of it they would be more likely to post about it on social media and therefore create buzz about it. I wanted to use the concept of found objects as well. So I thought that doing a treasure hunt of sorts to find QR codes so that the fans could find samples of the new album or win prizes. This would involve lots of little objects scattered around the 5 main cities of each of the 5 target countries where people could find them and scan a QR Code to found out something about the album. Above is an example of what someone might find - I laser cut a QR code into a piece of wood that links to his website. Below the QR code is a hashtag that would prompt the people who find these objects to post their find on Twitter or Instagram and get the hashtag trending.
Also when the QR code is scanned and a sample is found it will make more people want to go out and find it for themselves to hear the sample track. Below are some mock ups I did of how they may appear in the target market cities.
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