OUGD406 - Studio Brief 3 - Design Boards

OUGD404 - Design Principles - Cover design ideas

After getting on with the design of my book I realised that I hadn't really thought about the cover of it. So I started doodling some different versions and scanned them in to create some initial ideas. 

I started with something really simple using the green eggs and ham illustration from the book. The contrast between the dark green and the white works really well here so perhaps I could use some green stock with white screen printed onto it.

I then tried with some different text styles and used a plate to frame it all. I feel that this makes the book look almost like a cook book and not a children's book. 

I thought that I should try a different colour rather than the obvious green. I thought that this shade of orangey-red complemented the green so it would go well. It is also similar to the colour that is on the current cover of green eggs and ham. I do like the simplicity of just the hand rendered text on a plain background but I can’t help but feel like there is something missing. It doesn’t reflect all of the character of the book.

So I took the illustration of the ham and eggs and made it into a wallpaper like pattern to use in the background of the cover. I thought that this would work a lot better as there would be a pattern all around the slip cover rather than it being blank.

I asked for some feedback off my peers and they much prefer the green colour to the orange as it relates more to the title. Also they preferred the patterned backgrounds to the plain ones as they thought that the illustrations would catch someone's eye more. Additionally they said that having 'eggs & ham' on one line worked much better because it didn't look as squished together.

OUGD406 - Studio Brief 3 - Final Pitch

OUR PRESENTATION:

Upon receiving feedback for the presentation we found out that we had won out of all the groups which was brilliant news. The feedback that we got was that our concept and collateral was very strong. 

OUGD406 - Hungry Sandwich Club - North Leeds Cycling Trail

On Friday we had a visit from the Hungry Sandwich Club, a duo of two students who attended our course last year. They showed us how they have succeeded from graduating to now and it was really inspiring. They created a niche within Leeds doing animated graphics in a unique style - personally I love their style as the little characters they create are very likeable and look really friendly.

After the talk we were given a brief within our groups for studio brief 3 to create a trail map for the Leeds Indie Food Festival. The trail is the North Leeds Cycling Trail and includes multiple independent restaurants and cafes along the way. We had a chance to have our design within the catalogue for the Leeds Indie Festival so it was a really exciting task to do.

As a group initially we struggled to come up with ideas that we all liked. But they showed us some methods to come up with some ideas really quickly. One was crazy eights where you fold a paper into eight parts and in 5 minutes you have to sketch 8 design ideas. I really liked this as we all came up with some really crazy and stupid ideas but we did find one that we liked which was the idea of including a trail in the frame of the bike. 

From doing crazy eights we got quite a few good ideas, like doing the trail on a blackboard that would be within a restaurant setting. But we all decided on doing the bike as it is a cycling trail after all. 

FINAL DESIGN