We had a discussion as a group to try and think of the problems with our age group not voting. We created a mind map made of sticky notes in order to come up with the cause, problem and solution.
Research
I looked into previous British political campaigns to see why our age range might not trust the politicians. I found that a lot of the previous campaigns have involved a back and forth match of picking on each other especially between Conservatives and Labour. They seem to copy each others adverts by depreciating one and other. This doesn't make them seem like trustworthy politicians all it does is make them seem childish.
So what does a successful political campaign look like? Everyone knows about Obama's "Hope" campaign. His straight to the point campaign used simple slogans in order to get traction. Slogans like "Yes we can", "Hope", "Progress" and "Forward" fill the voters with a sense of positivity and pride rather than slogans which can be misleading. Also his campaign didn't shame any of the other people running for president. He focused on his own campaign and going about change for the country.
The Solution:
We thought that the best solution was to take out all the confusing terms and bias from political materials and strip it down to the basics that people can understand what points the political parties are trying to put across without all the extra childishness. As a team we thought we'd mock up a guide each for a political party of our choice to strip back the parties views to the simple what, why etc.
The Jargon Buster
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