Lost Village Festival
I was really inspired by the Lost Village website that Only showed us within the briefing. I love the use of a custom typeface with different variations of letterforms to make it look handwritten in every title. Also the minimal layout of text over imagery as it adds a mysterious quality to the site making the user want to know more and want to keep scrolling.
Rudimental - We are the Generation
When looking for campaigns that other artists had done while advertising a new album I found that Rudimental had enabled his fans to create their own custom album cover on his site for his new album. They can upload an image and the title is applied over it to become a new album cover. The title of the album fits this perfectly as it allows "the generation" to show everyone who they are. I thought that this was particularly effective as people would want to share their creations with friends which would prompt people to go to Rudimental's website to make their own or even be interested in the album itself. I don't know whether I could use something similar for Seasick Steve, though it would generate a lot of social media interest somehow I don't feel like it is him, with his humble personality.
Arcade Fire - Reflektor
In preparation to promote their fourth studio album, Arcade Fire experimented with some guerrilla marketing techniques. It started with chalk and graffiti tags spelling out the album’s title, Reflektor, in major cities, followed by the appearance of posters in the same locations, revealing the album’s release date. The tags spread across social media, and even courted controversy when journalists questioned the safety and environmental impact of the “vandalized” buildings.
Then, Arcade Fire announced a series of small shows as their pseudo-band, The Reflektors, and asked audience members to dress up in fancy attire. The action, although reflective of the album and the pseudo-band, resulted in bad PR.
I feel like this campaign was really successful because it generated a lot of interest and hype before the launch of the album using fairly simple methods. This sort of style of guerilla advertising would really suit Seasick Steve's style.
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