Today we were taught about typesetting and how to do it correctly We mainly talked about the correct way to typeset in a modernist style based on Massimo Vignelli's Canon.
We were then split into groups of 4 and then given Lewis Carroll's "The Mouse's Tale" to typeset from Alice in Wonderland in both a modernist and post modernist style.
We weren't allowed to use the internet so we started by creating some thumbnails traditionally and I think that as a group we had a clear vision of what we wanted to do for both of the designs. We used a two column grid on both of them and chose fonts that we thought would be appropriate to the corresponding art movement.
This was our final outcome for our modernist design. We spent a lot of time working on re-ragging the text which was hard work considering that it was a poem and not a piece of text. We split the poem into two perspectives; Fury's and the mouse's. We used Helvetica Neue in regular and bold as Helvetica is undoubtably the font to use for modernist designs. In the feedback we received was mostly positive. But it was mentioned by re-ragging the text we lost the poetry element of the design. I agree with this as we focused more on the modernist aesthetic when we should have focused on the readability and legibility. Also they thought the bold title contrasted withe regular size author worked well dominating one column.
The post modernist design was quite time consuming to create because we had to paste each line of text individually and rotate them to create the zig zag effect. We used a typewriter style font (Consolas) to represent the age of the novel as Alice and Wonderland is a classic novel and would have probably been written using a typewriter. And we ended the poem by making the last words into a tail. We felt like these words were the most powerful words in the poem so it felt fitting to emphasises them.
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