Saturday 24 October 2015

OUGD504 - Studio Brief 3 - Study Task 3 - Print Finishes

1. Metallic Foiling


"Foil stamping is a specialty printing process that uses heat, pressure, metal dies and foil film.  The foil comes in rolls in a wide assortment of colours, finishes, and optical effects." - ohsobeautifulpaper.com

Once a design is finalised, metal dies are created in the shape for each coloured foil to be applied, and for embossing or debossing if a three-dimensional effect is desired – this is most commonly known as blind embossing. Once the dies are created they are stamped onto the printed piece with the help of heat to bond the foil to the paper. 
Foiling is a lot more expensive than other printing methods as you have to factor in the creation of the metal dies and a thicker paper stocks in order to be pressed without going through the paper. An example of a local supplier that specialises in this method is Magpie Press in Leeds: http://magpiepress.co.uk/
Metallic foiling in particular creates a bold and lustrous finish suggesting luxury and wealth so it appeals to a more sophisticated target audience who appreciate the finer things in life. This technique could easily be used in this project as it would be a good method to add a luxurious finish to the cover of the book to make it look like a good quality book. It wouldn't be effective however, being used in the inside because finishes like this are best used sparingly to avoid looking tacky. When preparing a design to be printing using foiling a spot colour should be used in the places where the foil should be applied so a metal die can be created for the decided areas to foil.




2. Matte Lamination




Matt Lamination gives a subtle, tactile, effect that gives the document added quality. This is great for items where image and first impressions mean everything. Whilst forming a protective coating over the print it does not provide the same level of protection as gloss lamination and can be prone to scratching and fingerprints. 
To apply a Matte Lamination, the printed material is fed through a large machine which contains rollers. The paper or material is then passed under these rollers and heat is applied to bond the laminate film to the paper. For this print finish no preparation is needed on the digital file. 


3. UV Spot Varnish


When creating a UV Spot varnish a varnish is applied only to selected areas of a printed piece after printing, rather than to the entire sheet, typically for aesthetic purposes. It creates an effect that mattifies the rest of the page in comparison to the varnished areas raising them slightly making it a more tangible piece. It also adds a spot of luxury to the magazine as the different textures created add an extra experience for the user. Similar to foiling when preparing a document for a UV spot varnish a separate spot colour should be used in areas where the spot varnish is desired. 


4. Embossing and Spot Varnish



Embossing is the processes of creating a raised image or design onto paper. An embossed pattern is raised against the background making it pop out against the background and give a more luxurious, exclusive feel. In this particular example spot varnishing has been used as well to add a very tactile finish that you want to run your fingers over. The pattern in which the spot varnish has been applied also adds to the curious nature of this front cover - applying a strange wave like pattern making it feel like the image is trapped underwater. 


5. Gloss Foiling 


"Foil stamping is a specialty printing process that uses heat, pressure, metal dies and foil film.  The foil comes in rolls in a wide assortment of colours, finishes, and optical effects." - ohsobeautifulpaper.com

Once a design is finalised, metal dies are created in the shape for each coloured foil to be applied, and for embossing or debossing if a three-dimensional effect is desired – this is most commonly known as blind embossing. Once the dies are created they are stamped onto the printed piece with the help of heat to bond the foil to the paper. 
Foiling is a lot more expensive than other printing methods as you have to factor in the creation of the metal dies and a thicker paper stocks in order to be pressed without going through the paper. An example of a local supplier that specialises in this method is Magpie Press in Leeds: http://magpiepress.co.uk/
Metallic foiling in particular creates a bold and lustrous finish suggesting luxury and wealth so it appeals to a more sophisticated target audience who appreciate the finer things in life. This technique could easily be used in this project as it would be a good method to add a luxurious finish to the cover of the book to make it look like a good quality book. It wouldn't be effective however, being used in the inside because finishes like this are best used sparingly to avoid looking tacky. When preparing a design to be printing using foiling a spot colour should be used in the places where the foil should be applied so a metal die can be created for the decided areas to foil.


6. Die Cutting


"Die-cutting is a process used in many different industries to cut a thin flat material (in our case, paper) into a specific shape using a steel cutting die. It can be used to punch out a decorative shape or pattern to incorporate within a larger piece, or it can be used to create the main shape of an object by cutting the entire sheet of paper in an distinct/designed way. More simply put: for us it’s way of making a hole in paper in a desired shape using the same presses that we use for letterpress printing." - ohsobeautifulpaper.com

I found an interesting video on this subject taking you through the process of die cutting on quite a small scale:
https://vimeo.com/31104976


The process of die-cutting is a set up similar to letterpress printing.  Instead of a type printing plate a wood mounted steel cutting die is used.  The shape of the cutting die is something designed and ordered from a die-makers.  Instead of paper and packing (used to control the impression when printing), a sheet of metal is used on the press bed giving the die a hard surface to cut against.
Depending on the size of the die cut the pricing may differ. The bigger the die the more expensive it will be to produce. 
To prepare something for a die cut you would create an extra layer with the shapes or objects that you want to die cut so that the printers could create cutting dies from this. 

7. Gloss Lamination


Gloss lamination adds a high sheen, often used for brochure covers, menus, magazine covers or presentation folders. It forms a protective coating over the print which makes it suitable for items such as menus as it can be wiped clean and not be damaged by water.
It is applied in the same way as the Matte Lamination, the printed material is fed through the machine, which passes through heat and pressure rollers and applies the gloss laminate film. Once again with this print finish no preparation is needed on the digital file. 




8. Patterning



Patterning is very similar to embossing. In fact the process is done in the same way as embossing but by using a pattern on the overall page rather than just on one area. Patterning dies are usually already created so the printing costs would be possibly less than embossing because you wouldn't need to spend money producing the dies to emboss with. However because it covers a wider area over the page a thicker stock would need to be used to cope with the patterning and not fall a part. Here a hardcover has been used so it is produced effectively. The overall effect is very interesting, giving a texture to the background instead of having a flat image it gives a 3D effect. 

 References:
www.ohsobeautifulpaper.com
www.printwiki.org

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